Once you’ve determined which keywords will optimize your website for search engines, you can work towards getting a top ranking on those search engines. Keyword Rich Pages (KRPs) are pages that include a specific keyword multiple times and have great content. This page is then ranked first every time someone searches that keyword.
I will now show you how to create KRPs. This assumes that you are familiar with all the basic HTML tags like the Title, Meta Keywords and Meta Description. If not, check out http://www.SEOgeek.com and brush up on your understanding of these topics.
Let’s suppose your company sells complete travel packages to Europe. You have chosen to use the keyword “travel to Asia” This is how the Keyword Rich Pages would look like:
The title tag:
This should be your main focus. Your target keyword should always be included in the Title tag. Search engines will show your Title tag, so make sure it is interesting.
Here’s an example of a tag that could be useful: “Travel to Asia and discover the true meaning of beauty.” You can see the Title tag’s contents if you examine it closely. It uses the keyword at its beginning to let people know that Asia has beautiful places.
This is only an example. The title you choose will depend on your website’s nature. These are the general rules that should be observed.
Meta Description Tag
This tag gives brief descriptions of the page to search engines. It is similar to the Title tag in that it provides brief descriptions of the page for search engines.
Although composing a Meta Description tag is the same as writing a Title tag, it should generally be more detailed.
Here’s an example of what I might do for such a tag.
We will ensure you have everything you need for your trip to Asia.
Notice how you repeat the keyword and let customers know what you offer?
Meta Keywords tag
This is now less important in search engine rankings. This tag is unnecessary for sites that rank high in search engine rankings. However, I believe it is safer to be safe than sorry. Therefore, it is better not to include too many keywords in this tag. Use variations of keywords in either upper or lower case. These tags have very simple rules. These rules are No repetition of keywords in the tag more than 3 times and no repeated keyword right after another keyword.
Here’s an example of what I mean.
“Travel to Asia and Exotic Asia, travel, to Asia, tourism, TRAVEL to EUROPE.”
You will notice that I used the words “Land Down Under” and “tourism” to separate the various keyword versions.
Next, we will discuss actual web page content. First, take a small but attractive photo relevant to the web page. A picture of a sunlit beach in Asia with palm trees and palm trees would be a good choice. Place the image at the top of the page. Make Alt tags for the image. Mention the target keyword once. This will be “Travel To Asia.” You can add other words, but ensure your target keyword is at its beginning.
Now we can start to create the page’s Heading. This will be done using the H1 tag. In it, you will mention once your target keyword. This tag could also be called “Travel to Australia.” You can add other words, but ensure that the tag begins with the target keyword.
At this point, you can create the text for your page. This will depend on the action you want your visitor to take after reading your page. You might want the visitor to visit your homepage or another page on your website. It would help if you wrote the text encouraging visitors to go to the targeted webpage. This KRP should contain the link to your target page. You might want visitors to visit the affiliate program. You could then highlight the benefits users get by purchasing the product or service the affiliate program offers. Also, ensure that the links to affiliate programs are included on this page or at the end.
These are some guidelines that can help:
1) Search engines may not recognize Meta Description tags. They will accept a few lines from the top of your page, which will be the search engine’s description. These few lines should be appealing.
2) Make sure the target keyword is included on your page in as many sentences as possible. It would help if you didn’t use the keyword randomly. It should be placed grammatically correct so that people cannot tell you have used it repeatedly. This is important to avoid a negative impression of your site and prevent you from being penalized by search engines for spamming your pages with repeated keywords. Use the keyword at the top of your page and the bottom of your copyright information.
3) Your paragraph should not be longer than 4 sentences. Most people don’t have the patience or time to read much more on the internet.
4) Provide text links from your website to other pages containing your text’s keywords. This may help your other webpage rank higher.
5) Link to pages that have keyword file names. This can help rank your page higher.
6) There is no set number of words that the KRP should contain. You should aim for at least 400-600 words. However, if you have more or less, don’t worry.
After the page is complete, give the file a name that contains the keyword and the individual words separated by a hyphen. Here the file could be named travel-to-europe.html. Search engines that emphasize keywords in the file name can get a higher ranking.
You can create a KRP for another keyword if you have the need.
Once you have created your KRP, you cannot upload them to your site and submit their search engines. Engines don’t like web pages with only outgoing links and not incoming links from other websites. For such pages, you may be penalized.
The KRPs must be linked to your home page either directly or indirectly. You shouldn’t link your home to every KRP if you have many. This will cause your home page to be messy. You should create a Sitemap page on your site. You can link to this Sitemap page’s KRPs. Ensure the link text matches the page’s keyword and is optimized. You can link to travel-to Asia.html by typing “Travel to Asia.”
Search engines won’t spider pages with only outgoing links. This means that it may be ignored if the page has no content and only links to other pages. To ensure that search engines do not ignore the page, it is a good idea to include a brief description of each KRP and a link to the KRP.
Use a text link to link your site’s home page with its Sitemap page. Now, you can submit your site home page, each KRP and Sitemap page to the top search engines. Only submit the home page to search engines. To add pages, you can either go to the submission area of search engines or save your time by using free submission tools offered by many sites. These tools will allow you to submit sites manually without going to the submission section.
Your website will be ranked higher if you follow the guidelines.