You would get a strange look if you asked that same question 10 years ago. Google is now part and parcel of our daily lives. We search the Internet for information when we need something.
Google shares many similarities with other brands, such as Kleenex, Xerox, and Rollerblades. It’s a brand that has become the category name. This is a far cry from when, not so long ago, only urban hipsters wearing Tony the Tiger shirts knew about Google.
Although the Yellow Pages are still around, their popularity is rapidly waning as more people use Google (or other search engines) to find products and services. Why? You will find more accurate, complete, and current information. No contest. No contest. A Google search will give them a link to their company’s website. This allows you to find as much information as possible about the company and its offerings.
If the price is right, Googling can often result in an instant purchase of things such as books, tickets, and music. Even for more serious purchases, where buyers must consider more than price, Googling can be a crucial step in deciding whether to purchase. They use keywords and combinations of keywords to search for relevant information.
A perfect world would have people carefully study up to five of their competitors, then write down the pros and cons and decide. However, a perfect world may not be possible in the real world. Let’s see what happens. If a search result looks promising, the buyer will click through and explore the possibility of a match. Case closed if it seems like a match. Customer wins. No
Further research is required, even if someone has a better deal.
In this age of instant search results, being on the top-ranking search results list is crucial. You have the potential to get prospective customers to knock on your door before you even say a word.
Self-Googling is not something to be ashamed of
You know what you did: Type your name into an Internet search engine like Yahoo or MSN. Don’t be embarrassed. It happens to everyone. It’s interesting to hear what other people think about you.
It is not narcissistic in a business context. This is smart, especially if trying to build your brand online. You can also search for your exact name by searching for the category you are in. If you are a Denver widget manufacturer, search for a Denver widget or any combination of keywords and phrases relevant to your business. Which is your rank? Top two? Top 10? Top 10? You don’t need to be a genius to see that the top five results will receive more clicks than numbers 75-80. Are you ready to get where you want?
How the top-ranked websites achieve their rankings
Companies must use a Search Engine Optimization strategy (SEO), especially for the most competitive keyword searches. This includes strategic smarts and hard work, as well as clean code.
How search engines rank websites
Spiders, also known as computer programs, are responsible for indexing and ranking websites. Each search engine uses its spiders, which have different methods of ranking websites. You can use many strategies to make your site more attractive and avoid making mistakes that could negatively impact your rankings.
4 SEO Urban Legends
Legend #1: You can muscle yourself to the top. It was 1999, but not now. Just repeat a few hidden keywords on your site or in your blog. Tags no longer fool the search engine spiders into giving you high rankings. Algorithms that power the software behind these spiders have become much more advanced, and employing tactics like this will more likely hurt your rankings than help them.
Legend #2: It all starts with traffic. In the hope of improving their search rankings, many people click on themselves repeatedly. This is futile because spiders don’t care about traffic.
Legend #3: The nice people who send me those emails can help me get cheap rankings. You are a fraud if you fall for the spammer scams. You would be paying a lot for a job you could do yourself. Even if you could do it yourself, you risk getting worse rankings. It’s like Augusta National membership. If you don’t want it, it won’t happen. Search engines reject repetitive submissions outright because they consider their desperation.
Legend #4: A Search Engine Optimization company guaranteed a top 10 Google ranking. This is a fraud. These guarantees are an indicator of snake-oil salesmanship. The scam works as follows: They get top billing for a specific search term they choose, so specific that you would probably search it only with your mom.
Maintaining a high-ranking website takes a team, such as the one we have at Brand Identity Guru. It often changes because search engines frequently change their search algorithms.
How about pay-per-click?
Sponsored (pay-per-click or PPC) links are different from organic rankings. PPC can be a valuable part of an online marketing strategy. Many professional SEO companies work with clients in designing PPC campaigns that are cost-effective but also eye-catching. PPC is not a substitute for SEO. A high ranking on Google for a relevant keyword search is a boon for your brand. It has a reputation for returning highly relevant results, and that’s something sponsored links can’t do. Engaging in an all SEO, no-PPC strategy is not a good idea. Professionals with the technical and branding expertise to create the best strategy for serious online marketers will deliver the best results.
Yes, it isn’t very easy.
You get a lot for your time and money. An easier-to-reach online branding strategy will result in increased sales and a visible brand on the Internet. This will positively impact your bottom line.