The Proper Approach Towards Affiliate Place Settings

The majority of employees in this industry work in comfortable, clean environments in studios and broadcast stations. While some employees are involved in production and broadcasting, others work in sales, marketing, promotion, and advertising.

The television news team comprises journalists, camera operators, and technicians and travels in electronic news-gathering cars to different locations to report on news stories. While such work can be exciting, it is not always safe. These assignments could also require outdoor work in adverse weather conditions.

The Proper Approach Towards Affiliate Place Settings

These news crews require camera operators to have the physical strength and ability to transport and set up their equipment. Broadcasters working on electronic news-gathering trucks must ensure that mobile antennas are correctly placed for maximum transmission quality and to prevent electrocution by power lines. Field service engineers are responsible for outdoor transmitting equipment. They may need to climb antenna towers or poles and work

in various weather conditions. Heavy lifting may be required by broadcast technicians who set up and maintain equipment. Technological advancements have also allowed camera operators to perform broadcast technicians’ duties. They operate the remote broadcasting truck’s transmission and editing equipment. News operations, programming and engineering workers work under great pressure to meet deadlines. These workers may have irregular or unpredictable work hours and often work on late-night or early-morning news programs.

Stress can be a problem for sales workers trying to achieve their goals. Management and administrative staff often work in similar environments to other offices, with some exceptions.

Many people find the thrill of broadcasting more rewarding than hard work. Although the industry is known for its long hours and high pressure, it is not dangerous.

The five main jobs at large broadcast stations or networks are program production, news-related technical sales and general administration. Small stations have fewer specialized jobs so that employees may perform multiple functions. While on-camera and on-air jobs are the most common in broadcasting, most job opportunities are behind-the-scenes (table 1).

Occupations in program production. The motion picture and television industry produce most of the television programs. Directors, producers, and actors who work on these prerecorded programs do not work for the broadcasting industry. Program production workers at radio and television stations produce programs like news, talk, or music shows.

The Proper Approach Towards Affiliate Place Settings

Assistant producers assist in background research and clerical support. They also help with the preparation of written and visual materials. Productions are timed to ensure that they don’t run behind schedule. Assistant producers may also operate audio and video equipment.

Video editors choose and assemble prerecorded videos to create a finished product. They apply sound and effects as needed. Conventional editing involves assembling videotape pieces in a linear fashion to create a finished product. First, the editor assembles the program’s beginning, then works sequentially towards the end. The latest computerized editing software allows the editor to cut, paste and copy video segments electronically. Nonlinear editing is a term for electronic editing. The editor does not have to work sequentially, and a segment can be moved to any place in the program at any time.

Producers are responsible for creating live and taped productions. They also plan how the show will sound and look. Producers select talent, sets, props and lighting. Producers coordinate the activities and personnel of other staff, on-air personalities, and production staff. The new job of the Internet producer or website designer is to plan and create Internet sites that offer news updates, schedules and information about popular shows. They design and maintain the Internet sites and decide what content will be displayed.

Announcers are responsible for reading news articles and providing information such as station breaks, program schedules, and public service information. Many radio announcers are known as disc jockeys. They play recorded music on radio stations. Disc jockeys can take listeners’ requests, interview guests, and comment on traffic, weather, and music. Many stations have all their advertising, sound bites and music placed on computers. This allows them to choose and play or edit the items. Technological advancements have made it easier to monitor and adjust the transmitter. This has left

disc jockeys in charge of most of the tasks involved with keeping a station air-worthy. In the event of a computer malfunction, traditional tapes and CDs can be used as backups. Announcers and disc jockeys require a strong speaking voice—the latter need to have a solid knowledge of music.

The Proper Approach Towards Affiliate Place Settings

Program directors at radio stations oversee on-air programming. Program directors are responsible for deciding what music will play, supervising on-air personnel, and determining the songs and order in which they will be played. Much experience is needed, most often as a disc jockey.

News-related occupations. Many television stations consider news, weather, and sports reports important because they attract large audiences and generate much revenue. Radio stations rely heavily on current news to provide a large portion of their programming. News programs are also produced by program production staff, such as announcers and producers.

Reporters collect information from many sources, prepare news stories and present it on air. Correspondents report news from the U.S. as well as foreign cities. News writers create and edit news stories from the information received by reporters. Reporters and correspondents can be promoted to new writers.

Broadcast news analysts are also known as news anchors. They analyze, interpret and broadcast news from different sources. News anchors present news stories and introduces live videotaped news from reporters on the scene. Large stations might have newscasters who specialize in one field. Weathercasters are also known as weather reporters. They report on current and forecasted conditions. They collect information from wire services,

national satellite weather services, and local and region-specific weather bureaus. Weathercasters can also be trained as atmospheric scientists to create their weather forecasts. Sportscasters are usually responsible for reporting on sporting events. They typically select, write and present the newscast’s sports news.

Assistant news directors manage the newsroom. They coordinate wire service reports, film inserts, and stories written by individual reporters and news writers. Assignment editors assign stories and send the news teams to the location if needed.

News directors are responsible for overseeing the news team, which includes reporters, writers and editors, as well as mobile and studio production crews. This position is a senior administrative one. It includes determining which events will be covered and how and when they are presented in a news broadcast.

Technical occupations. These occupations require employees to operate and maintain electronic equipment that records or transmits television and radio programs. Some occupations employ the terms technician, engineer, or operator interchangeably.

Radio operators control radio broadcasts’ strength, clarity, range, sounds, and colors. They operate transmitters and monitor outgoing signals—audio and video equipment technicians control broadcasts’ volume, sound quality and brightness. Broadcast technicians are responsible for the maintenance and setup of electronic broadcasting equipment. They can also set up and maintain towers or portable transmitting equipment outside the studio.

Television and video camera operators operate studio cameras used in the television studio. They also use electronic news-gathering cameras, which can be used outside the studio to follow a story from another location. Camera operators should have experience in both television production and video production.

Master control engineers ensure that all scheduled radio and television station program elements are transmitted smoothly. This includes prerecorded segments and commercials. They are also responsible for ensuring transmissions comply with FCC requirements.

Technical directors are responsible for the supervision of the technical staff in the control room and studio during production. Technical directors need to understand the technical aspects of broadcasting deeply. This knowledge can often be acquired through work as a camera operator or lighting director, or another type of broadcast worker.

Computer system and network administrators, data communications analysts, and network and computer system engineers design, build and maintain computer server systems. These servers can store recordings, news clips, and advertisements.

Assistant chief engineers manage the station’s technical operations. All technical services and facilities are managed by the chief engineers or directors of engineering. They need a bachelor’s degree in electrical engineering and technical training in broadcasting engineering.

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