Search engines account for the majority of web traffic. Your search engine ranking is affected by keywords and links to your website. The search engines know what your keywords are and how important your inbound links are. This combination determines your relevancy. Relevance is what search engines want. Much information is available about how to include keyword phrases in your HTML meta tags. That’s just half of the battle. These tags should be
viewed as street signs. This is how search engines see them. Search engines look at both your tags and your copy. Your site will not be indexed if the keywords in your tags aren’t used in your copy. Search engines don’t stop there. Search engines also consider how often the keyword phrase appears on the page. But, if your website doesn’t contain your primary keywords, it won’t show up in search results for potential customers searching those keywords.
How can you create keyword-rich copy that is still easy to read?
Visitors are attracted to readability. Visitors are the ones who will buy your product, not search engines.
These 8 easy guidelines will help you improve your website’s content and make it more appealing to search engines and visitors.
1) Categorise your pages
Think about how your website will look before you start writing. You can create pages focusing on key benefits or offerings if you don’t have a website yet. Divide your Second-Hand Computers website into pages for Macs and PCs and then again into notebooks and desktops. You can use specific keywords in your copy to target a particular market. Print out every page of an existing website and label each with the key point, benefit, or offer.
2) Determine the keywords that your customers are searching for
Visit www.wordtracker.com to subscribe for a day. It will cost you approximately AUD$10. Enter the page’s key points, benefits, and offerings. Then spend some time looking at what keywords customers use to find these items. You will use these words to describe your product/service. WordTrackers’ explanations of the results are very helpful.
3) Avoid single words and use phrases
This advice doesn’t apply to web copy, but I must repeat it here. Why? First, single keywords are too competitive. Computers should not be your primary keyword if you are in computer sales. You’ll find the reason why you should search Google for computers. Secondly, customers are becoming more search-savvy and searching for more specific keywords. Customers learn that being more specific helps them find what they want faster. Ask yourself what’s
unique about your business. Maybe you sell second-hand computers at a low price. You might consider using cheap second-hand computers as your primary keyword phrase. You will have a better chance of being ranked, and you will also be more visible in targeted searches. This means that more of your site visitors will be looking for cheap second-hand computers. You can use WordTrackers to find the best phrases.
4) Choose the most important keyword phrases
Do not include every keyword phrase on every page. You should focus on one or two keyword phrases per page. Focus on second-hand macs for your Macs page. Focus on PC pages that sell cheap used pcs.
5) Be specific
Do not just use our computers. Ask yourself if it is possible to say our cheap second-hand Macs and our cheap second-hand PCs where you normally would. It’s worth it if this doesn’t negatively affect your readability. This is a delicate balance. Your site should reflect the quality of your service. People will judge your service based on how difficult your site is to read.
6) Use keywords phrases in your links
While you should not focus on every keyword phrase on each page, it is good for your pages to be linked together using text links. When search engines view your site, they will see that the pages have been linked together. Again, more text links are better than fewer, especially if it is a keyword phrase. Include a link to Cheap Second Hand Macs at the bottom of your page. Including it within the page’s copy is possible if you can do so without making the page difficult to read. We also sell second-hand computers of high quality at a low price. TIP: You don’t want links that are underlined or blue.
7) Use keyword phrases in headings
Search engines rely on headings just as customers do to scan your website. Search engines use headings to categorize sites. Your primary keyword phrases should be included in your headings. You might even consider adding additional headings for this purpose. This will improve the readability of your site as it will make it easier for customers to scan and read.
8) Test keyword phrase density
After you have made a first draft of the copy, run it through a density checker to see if there are any metrics. Visit http://www.gorank.com/analyze.php and type the domain and keyword phrase you want to analyze. This will give you a percentage of all the pages that are important to your page. The greater the density, the better. Density measurement of at minimum 3-5% is the ideal value. You will likely need another pass if your density measurement is lower than that.
These guidelines will help you create effective SEO copy.
Please don’t overdo it. It isn’t easy to balance copy for search engines with a copy for customers. This balance is often too difficult to find without professional assistance. But don’t be discouraged. A professional website copywriter can incorporate your primary keyword phrases into your copy if you have already done your keyword analysis.