Search engines are the gateway to the Internet; they are the first tool potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not see your website, you have no possibility of making any sales.
You’re probably wondering what the blaze is famous about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, which determines your page’s ranking when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites with links to their pages from related, quality sites. It’s a simple formula but a significant one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve link popularity, but without completing this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. First, linking up with many other websites will not achieve link popularity. It may have quite the opposite effect. This is particularly true about websites that are nothing more than “link farms” – pages containing line after indiscriminate line links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so
steer clear of them!
The next thing to remember is the site’s quality you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not destroy it.
So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on
all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and even though it will cost you around $300 a year, it will be money well spent. The listing will be free if your site is non-commercial, but it will take time and follow-up to get it listed. Open
The directory gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
You aim to get listed in the highest level of the appropriate category, which takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine Alpaca Wool” category. You will not only associate yourself with culture and quality but also be listed in a national category.
After you have attained directory listings, the next step is to locate other quality sites that will increase your link popularity. Try to find places that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Alpaca Wool site example. Linking up to a place that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing your site’s business prospects and link popularity.
Not all sites want to link to other sites, so you will have to research when looking for possible linking partners. Google is an excellent starting place for your search. Ensure you enter keywords that you think quality customers will also enter to find your site. Remember, your criteria are quality, highly ranked, non-competing websites with links or resource pages. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other places they are linked to, and
determine if your site would fit in with the crowd.
You must set out to woo them when you decide you have found a good prospect. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to ensure that your message is not junk mail immediately apparent. This requires that you tell them directly that you have added a link to their page on your site. A hook like this almost always ensures the reader will read on.
Next, be flattering and tell them how much you appreciate their website. Ensure you emphasize that you have visited their site and that their site is not just a random pick. Please give them the address of your links page, and ask them to check out the link themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly explain why link popularity is so essential, but do this in a sentence or two so you don’t
sound like a professor! Finally, tell them you would greatly appreciate it if they would reciprocally add a link to your website on
their own links page.
Go through this process with as many appropriate sites as possible, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant areas, check this website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. You only want to pursue a link further than this if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and
Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.
By the way, ensure you have a beautiful, streamlined site, or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes until you achieve link popularity stardom!