Pay Per Click Advertising

Advertising your services or products on the Internet is highly effective and competitive. There are several ways to attract traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO or search engine optimization campaign. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a “per-click” bid, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. The bonus is that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. It can be very effective if you understand the process and monitor your pay-per-click campaign frequently. One of the most significant advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid, and you’re up and running. It doesn’t
demand any specific technical knowledge, though the more you know about search engines and keywords, the more accessible –
and more effective – the process will be.

Pay Per Click Advertising

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means you will have to raise your bid to regain your work – which can become quite expensive, especially if you are bidding on a popular keyword.

To determine if pay-per-click is a cost-effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing your website’s profit over a given period by the total number of visitors for that period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not merely cover your costs. Therefore, you aim at a figure of fewer than 50 cents per click.

Be aware that the most popular keywords often considerably cost more than 50 cents a click. The only way around this is to bid less for these phrases, or you will be paying too much for each individual hit.

Pay Per Click Advertising

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the number of keywords you can add to your bid because additional keywords do not add cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Some keywords are much more effective than others, but they will not cost you anything except time to set up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a site description.

In pay-per-click, this written description is crucial. You must understand that the object of your report is not to attract visitors generally but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is precise and enticing to attract the ideal candidates to your site. This description is your most powerful tool to ensure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is essential that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often, you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, you should withdraw your bid on that particular keyword and try another. Remember: when You lose the bidding war if you pay too much per click to make a profit. Since losing is unacceptable, you must have a plan to track your keyword’s effectiveness closely. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring necessary, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis are essential to your overall business needs and will also ensure that your pay-per-click campaign is successful.